Leadership & advisors

Chairman — Afaq Localization
Chairman — Jahbadh Holding Group

A Saudi entrepreneur with practical experience in industrial localization, supply chains, international trade and logistics, with a strategic focus on connecting the Saudi and Chinese markets.

He has founded and managed commercial and industrial businesses and developed international supplier and factory partnerships, with a focus on knowledge transfer, local content and sustainable business models.

His experience includes industrial negotiation, project structuring, value chain management and risk management.

Chief Executive Officer

Member of the Doors and Aluminum Manufacturers Committee at the Federation of Saudi Chambers; member of the Plastics Committee at the Jeddah Chamber; and Vice Chairman of the Human Resources Committee at the Abha Chamber.

Chief Executive Officer of Near East Manufacturing for WPC products, Afaq Localization and Hujuzat.

Supply chain, logistics & commercial expertise

More than 26 years of experience across shipping, supply chains, marketing and sales, with a focus on procurement, distribution and operating efficiency.

His background includes over nine years in logistics and supply chain coordination and over 17 years in local and international marketing and sales.

Key capabilities include supply chain management, strategic analysis, business planning, sales team development, negotiation, supplier and customer relationships, and market research.